Where data, creativity, and strategy drive influencer and content creator marketing that performs.
We help brands unlock real growth, new demographics, geographies, and capture market share through compelling content creator strategy that is fueled by data, and culturally precise creative.
No guesswork, no hidden incentives so brands can invest with confidence.
We work both directly with brands and in partnership with agencies, bringing a rigorous, data led approach that strengthens strategy, sharpens execution, and drives better outcomes. By partnering with micro influencers, we turn cultural insights into actionable strategies and meaningful content and drive real, measurable engagement.
Influencer and content creator marketing works best when data, creative, and strategy are fully aligned.
Our approach brings these disciplines together to create campaigns that are more precise, more effective, and built to perform.
We understand real audience engagement, and ground every decision in what drives results, so we show you who matters and prove it.
From there, we shape creative that connects brand priorities and opens new markets with each creator’s authentic voice so content resonates naturally, culturally and performs more effectively.
What we do (and do well)
A more rigorous approach to influencer and content creator marketing.
Influencer and content creator marketing was growing quickly, but often lacked the rigor, alignment, and strategic foundation seen in other areas of marketing. Decisions were being made on surface level metrics, creative and strategy were not always connected, and performance was difficult to measure with confidence.
i2i – intelligence 2 influence was built to change that.
i2i was founded on the belief that influencer and content creator marketing should be more accountable, more strategic, and built to deliver real results.
How we work
Who We Are
Founded by Diana Taylor, Reena Chaudhary, and Gabriela Mateescu, i2i brings together complementary expertise across marketing strategy, data, and execution to create a more integrated and effective approach.
We built i2i to bring clarity to a complex space and to help brands move forward with confidence, knowing their decisions are grounded in insight, aligned to strategy, and built to perform.